Somehow, coops don't quite get it in terms of marketing. They never have the pastoral names we associate with coffee, or with the old farms ... you don't see Coop La Violeta, or Coop Buena Ventura. What you get are long, ugly, unpronounceable acronyms, like Asoproaaa for example. Don't forget - it ends with 3 aaa's . It stands for Asociaci_n de Productores Agropecuarios de Acosta y Aserr_, and the beauty of coops is this - they don't care! It isn't about fancy marketing, and they don't have the long traditions (i.e. of wealthy old land-owning families) that named farms after a nearby natural feature, or other more aesthetic thing. Coops form to help little guys, and their focus is serving members. It's all about the bond between them, and the extremely long names usually embody that, and their mission. So we are happy to offer this beautiful coffee with a traditional, bright, clean Costa Rica cup under the unwieldy name of ASOPROAAA (3 aaa's!) In fact, Asoproaaa has quite a list of accomplishments by it's member farmers in the past 2 Cup of Excellence competitions in Costa Rica, including the No. 1 coffee in 2007. This is a mixed lot from their small producers though, not a farm-specific coffee. The dry fragrance has a great milk chocolate Toblerone scent, and I am surprised how vividly floral (coffee flower scent) it turns in the wet aromatics. There's hazelnut and some cherry-like fruited smells too, and in the cup flavors this bright, crisp, clean fruit note comes through brilliantly. I prefer the lighter roast for this reason (City), but the body is a bit thin here. At FC roast there is a very tangy chocolate flavor. This is a very nice flavor profile too, but quite different from the City-to-City+ roast. As far as I am concerned , this coffee can go head to head with any classic, traditional wet-processed Tarrazu and beat them easily.